Choose Your Flight

The Air Jordan 2011’s sneaker technology included the first-ever interchangeable midsole system. Jordan Brand use the phrase “Choose Your Flight,” to promote this signature sneaker worn by then Jordan Brand athlete Dwyane Wade. The “Quick” blue midsole unit was equipped with Zoom Air in the heel and forefoot ideal for guards. While the “Explosive” red midsole unit included a 3/4 length encapsulated Air more suited for power players. Jordan Brand launched three watches in collaboration with Casio G-Shock: red for the Explosive unit, blue for the Quick unit and Black for the launch Anthracite colorway.   

This week, I purchased one of the three Jordan Brand G-Shock watches. This set was released in limited quantities during All-Star Weekend 2011 at Westfield Culver City Mall’s Footaction. The retail price was $100 and each color was inspired by the Air Jordan 2011. “The red midsole in the Air Jordan 2011 assists you in becoming explosive and this red Jordan G-Shock is no different.” Jordan Brand included card. Check out the G-Shock Official Press release below.   


Jordan G-Shock DW6900CB-4
Air Jordan 2011 Explosive Midsole


Casio G-Shock teams up with Jordan Brand, a premium label of athletic footwear, apparel and accessories inspired by the dynamic legacy and vision of basketball legend Michael Jordan. Available during NBA All-Star Weekend in limited quantities, the G- Shock X Jordan Brand Collection scores big with classic G-Shock appeal and Jordan’s distinct style. Three models strong, the G-Shock X Jordan Brand Collection includes the electric blue with subtle royal blue details DW6900CB-2, the fire engine red paired with black and orange contrasts DW6900CB-4 as well as stealth black on black GD100B-1. Each timepiece is emblazoned with the iconic Jordan Jumpman logo. “G-Shock is proud to partner with one of the most recognized brands in sports,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The Jordan brand brings an undeniable heritage and high level of aspiration to G-Shock’s high performance wrist watches.” Performance features include shock resistance, water resistance to an incredible 200 meters, flash alert, multi-function alarm, countdown timer, 1/100 second stopwatch and 12/24 hour formats. 

Jordan Brand x Casio G-Shock – DW6900CB-2 + GD100B-1 + DW6900CB-4 Features:
– Water Resistant Up To 20 atmospheric Bars (200 meters)
– 1/100 seconds Stopwatch Function
– Full Automatic Calendar (up to year 2039)
– EL Backlight
– Multiple Alarm Settings
– 12/24 Hour Formats